Launching Facebook Ads with Workflow Automation

Step-by-Step Guide to Setting Up a Workflow Based on a Facebook Lead Form

1. Access Facebook Ad Launcher

   • Go into your account and click on the Facebook ad launcher.

   • Select “Launch Ad.”
     

2. Use an Existing Template

   • Choose an existing template like “ASP” for an after-school program.
     

3. Review and Edit Ad Settings

   • Check ad settings for multiple images and audience targeting.
     

4. Launch Facebook Ad

   • Click “Launch Facebook Ad” and confirm the ad account and Facebook page.
     

5. Modify Ad Account and Pages

   • Disconnect any unrelated ad accounts and pages to focus on your own.
     

6. Edit Ad Content

   • Make any necessary changes to the ad content and use custom values for dynamic fields.
     

7. Configure Workflow Trigger

   • Click the “Advanced Settings” button to set the lead form button destination and CRM tags.
     

8. Set Website URL and CRM Tags

   • Enter your website URL and add the appropriate CRM tag to trigger the workflow.
     

9. Finalize and Save Changes

   • Save the changes, input the ad budget and targeting radius, then continue.
     

By following these steps, you can ensure that a workflow is triggered whenever a lead comes in through a Facebook ad.